On February 21, the State Council issued the "14th Five-Year Plan for the Development of the National Aging and Elderly Care Service System" (hereinafter referred to as the "Plan"), proposing to vigorously develop the silver-haired economy, specifying that the development of the economy in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Guangdong-Hong Kong-Macao Greater Bay Area will be carried out. About 10 high-level silver-haired economic industrial parks are planned and laid out in the districts, Chengdu-Chongqing and other regions. Support Beijing, Tianjin, Shanghai, Hainan, and Chongqing to promote international and cross-regional cooperation in the comprehensive pilot program of expanding and opening up the service industry.

Chen Li, chief economist of Chuancai Securities and director of the research institute, said in an interview with the "Securities Daily" reporter that the layout of silver-haired economic industrial parks in many places and the development of diversified silver-haired economies are mainly due to three considerations: First, the aging of relevant areas With a large population, the development of the silver-haired economy can effectively alleviate the pressure brought by the aging of the population to the regional economy. Second, the development of the silver-haired economy can effectively tap the consumption power of the aging population, which is conducive to maintaining the vitality of the regional economy. The third is to coordinate the development of the silver-haired economy and promote industrial agglomeration, which is conducive to the formation of scale effects and promotes the competitiveness of the regional pension industry.

According to data from Flush iFinD, as of February 22, there were 79 concept stocks in the A-share market with a layout of elderly care services and silver-haired economy, with a market value of 874.757 billion yuan. From the performance point of view, 24 pension industry concept stocks will increase their net profit in 2021.

The economic potential of silver hair is huge

When it comes to the silver-haired economy, a series of data are eye-catching. According to data released by iiMedia Research, from 2016 to 2020, the size of my country's silver-haired economic market continued to rise, reaching 5.4 trillion yuan in 2020, with an annual growth rate of 25.6%. It is expected that in 2021, the size of my country's silver-haired economic market will maintain a growth trend, reaching 5.9 trillion yuan. The "White Paper on the Development of China's Pension Industry" issued by the Chinese Academy of Social Sciences pointed out that the scale of my country's pension industry will reach 13 trillion yuan in 2030.

Chen Li said that my country has entered a deeply aging society, with the proportion of the population aged 60 and above reaching 18.7%, of which the proportion of the population aged 65 and above has reached 13.5%, and this proportion is still rising. The size of the elderly group continues to increase, releasing a large number of elderly care needs. Cultivating the elderly care industry and promoting the development of the silver-haired economy, on the one hand, meets the market demand, relieves the pressure brought by the aging of the population to a certain extent, and on the other hand brings new growth points for the high-quality economic development.

"As my country's population continues to age and the scale of the elderly population is getting larger and larger, they are becoming a force that cannot be underestimated in the consumer market." Fu Yifu, a senior researcher at Star Map Financial Research Institute, told a reporter from "Securities Daily" In the interview, he said that many elderly people have a very strong demand for consumption upgrades. From the product side, "cheap" is no longer the first choice for the elderly, and their consumer demand is developing towards a high level, high level and diversification. They gradually began to pursue quality and enjoyment consumption, seeking intelligent auxiliary products suitable for them. For example, more and more elderly people are willing to increase investment in tourism and health care. The mentality of some elderly people is also becoming younger and more fashionable.

It is worth noting that the silver-haired economy is not only the economy of the elderly, nor is it limited to providing elderly care services. In addition to the aging population, consumers also include potential populations who are preparing for the aging period in advance.

Fu Yifu said that, in general, the high-quality supply of my country's elderly care market is still relatively insufficient, and the supply content of the elderly care industry is still concentrated in basic elderly care services such as catering, nursing, and health care, and a high-quality and accurate product supply and service system has not yet formed. It is difficult to meet higher-level pension needs. In addition, the marketization of my country's pension industry is currently low, and the relevant policy system still needs to be further improved. Some elderly people still hold the traditional concept of "family pension", are more repulsive to pension service institutions, and have thrifty consumption habits. These factors restrict the development of the "silver economy".

Pension-related enterprises are increasing year by year

According to the data of Tianyancha Professional Edition, there are more than 190,000 pension-related enterprises in my country that are currently in operation, existing, moving in, and moving out. In 2019, 2020 and 2021, there will be about 28,000, 37,000 and 47,000 newly registered pension-related enterprises in my country, respectively. The annual registration growth rate is between 33% and 36%, mainly in Guangdong, Shandong and Henan provinces.

Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, told the Securities Daily reporter that the silver-haired economy can drive consumer demand, and for regional development, it can promote the increase in total local consumption. All localities need to explore the characteristics of the consumption structure of the silver economy, continue to develop consumption patterns suitable for the elderly, tap the consumption needs of the elderly, and promote the further development of industries related to the silver economy.

Chen Li said that at present, my country's silver-haired economy is still in the growth stage, and the service and supervision system is not yet perfect. The release of the "Plan" is conducive to promoting the diversified development of the silver-haired economy, and spawning new models and new business formats. The first is the integration and development of the elderly care industry with digital technologies such as the Internet, big data, and artificial intelligence. In terms of elderly care services, digital means are used to realize the precise connection between enterprise services and the needs of the elderly population; in terms of elderly care products, the development of intelligent elderly care products with functions such as intelligent interaction, intelligent operation, and multi-machine collaboration is realized. Second, pension financial services will tend to be diversified, and the existing types of pension insurance will continue to diversify. At the same time, further develop targeted payment and wealth management financial products to promote the development and improvement of pension finance.

DISCLAIMER: THIS ARTICLE IS FROM THE INTERNET AND DOES NOT REPRESENT THE OPINIONS OF 鹏盛资本PENGSCPA. 鹏盛资本PENGSCPA DO NOT GUARANTEE THE ACCURACY OR COMPLETENESS OF THE ARTICLE, WHICH IS FOR YOUR REFERENCE ONLY. IF ANYONE SUFFERS DIRECT, INDIRECT OR RELATED LOSSES DUE TO THE USE OF THE MATERIALS IN THIS ARTICLE, 鹏盛资本PENGSCPA WILL NOT BE LIABLE FOR SUCH LOSSES.